How to build your professional profile

How to build your professional profile

The skills you’ve honed acquiring followers on Instagram can help you catch the eye of potential employers. By building a following on professional platforms like LinkedIn, you give yourself a chance to stand out from the crowd.

Want to create a personal brand that might just give you an edge in a crowded jobs market?

Social media, of course, is the place to start. You’ve probably already used Instagram to impress friends. Great, because impressing potential employers is a very similar process: the more (authentic) followers you have, the greater your chance of attracting the attention of someone who matters. All you need to do is switch platforms.

LinkedIn is a great social media platform for entering the world of work. It’s made for professionals – and used by them. The profile you create on it will probably look a bit like your CV. The end result should be a showcase of all your skills and relevant achievements. Be confident in them – you need them to help you cut through a lot of noise on a busy networking site. As you put your profile together, ask yourself the same questions you would ask if you were writing your CV: do I look professional? Do I have all my qualifications and achievements visible? Would I hire someone if their profile looked this?

 

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