The skills you’ve honed acquiring followers on Instagram can help you catch the eye of potential employers. By building a following on professional platforms like LinkedIn, you give yourself a chance to stand out from the crowd.

Want to create a personal brand that might just give you an edge in a crowded jobs market?

Social media, of course, is the place to start. You’ve probably already used Instagram to impress friends. Great, because impressing potential employers is a very similar process: the more (authentic) followers you have, the greater your chance of attracting the attention of someone who matters. All you need to do is switch platforms.

LinkedIn is a great social media platform for entering the world of work. It’s made for professionals – and used by them. The profile you create on it will probably look a bit like your CV. The end result should be a showcase of all your skills and relevant achievements. Be confident in them – you need them to help you cut through a lot of noise on a busy networking site. As you put your profile together, ask yourself the same questions you would ask if you were writing your CV: do I look professional? Do I have all my qualifications and achievements visible? Would I hire someone if their profile looked this?

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